Cardiac arrests are a common cause of sudden deaths in Belgium, with only 2 survivors out of every 30 cases. Whether at home, at work or while exercising, it is important that people know how to respond in case of heart failure. Having an AED device nearby can increase survival rates. This is why Club Brugge and Unibet are collaborating on the CSR project "No Heart/No Glory", which offers amateur football clubs the chance to win an AED device and a CPR workshop.
For several seasons now, Unibet & Club have joined forces to support amateur football. For every vote cast on the Player of the Month campaign, Unibet donates one euro to charity, allowing amateur clubs to take part in a free workshop on resuscitation and heart massage as well as receiving a free AED device.
Now we are going one step further together. Through a unique AR experience, developed in collaboration with KU Leuven, at www.noheartnoglory.be, you will learn how to resuscitate someone in eight steps, test your knowledge and receive an exclusive pin when answering all the questions correctly.