Cardiac arrests are a common cause of sudden deaths in Belgium, with only 2 survivors out of every 30 cases. Whether at home, at work or while exercising, it is important that people know how to respond in case of heart failure. Having an AED device nearby can increase survival rates. This is why Club Brugge and Unibet are collaborating on the CSR project "No Heart/No Glory", which offers amateur football clubs the chance to win an AED device and a CPR workshop.