Biscoff is Club's new sleeve partner for this second half of the season. Club agreed a deal with the Lotus brand until the end of the season.
Two Belgian giants find each other, with Lotus Bakeries and Club joining forces until the end of the season. Biscoff, the iconic Lotus shortbread cookie, is Club's new sleeve partner in the league and the Belgian cup.
Both Club and Lotus can savour this partnership. Jan Boone, CEO Lotus Bakeries: "This partnership is an extension from the synergy between two Belgian icons: Biscoff's unique flavour and Club Brugge's ambition and performances on and off the pitch. This is more than just visibility, this is a next step for Biscoff to position itself in Belgium in a fresh and youthful way. By partnering with a dynamic and amibitious football club like Club Brugge, we connect with a new generation of fans who value authenticity, passion and unique experiences. Just like Biscoff and its unique flavour."
Stijn Vermoere, Commercial Director at Club Brugge: "We are very proud of this partnership. Lotus Bakiers and its brands have an international appeal. With this partnership we have a new third world-known brand on our shirt, but this one is rooted in Belgium. Our agreement with Biscoff runs until the end of the season, after which we will sit down again to see if we can work together in the future as well."
Biscoff will appear on Club's shirt a first time in the away fixture against Anderlecht on January 12.